Investment principles

Central to effective and successful investment are a number of basic principles. These are mostly age-old, common sense concepts – such as the relationship between risk and return; diversification (“don’t put all your eggs in one basket”); and the ‘lethal’ power of compound interest on an investment’s bottom line!

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Many happy returns

Understanding investment risk

Investment risk - how to manage it

Time is on your side - compound interest

When is the best time to invest (dollar-cost averaging)

Diversification

Investing internationally